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Why put people first in E2.0 projects: the data

Today I went across the following post: What Do Employees Want? 3 Simple Things That Will Improve Engagement

Which, starting from these data :

Majority of American Workers Not Engaged in Their Jobs

Seventy-one percent of American workers are "not engaged" or "actively disengaged" in their work, meaning they are emotionally disconnected from their workplaces and are less likely to be productive. That leaves nearly one-third of American workers who are "engaged," or involved in and enthusiastic about their work and contributing to their organizations in a positive manner. This trend remained relatively stable throughout 2011.

employee engagement by quarter

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Youtube Aziendale… se l’avessi fatto negli USA

Ho trovato questo post del 3 novembre 2011 che parla dello Youtube Aziendale della Pepsi Cola

Intranet case study sneak preview: PepsiCo employee videos » Intranet Blog

There’s a reason why YouTube is one of the most flocked-to websites on the planet (second or third in traffic only behind parent Google, depending on the measuring stick): people want video. They crave it.

Are employees not users too? Sadly, given the allocated funding to the corporate website versus the corporate intranet, employees matter far less, in most organizations.

Per chi fosse interessato allego qui sotto alcuni link che illustrano il sistema analogo da me proposto e realizzato (nel 2006):

  1. Presentazione di un caso di Youtube Aziendale (slideshare)
  2. Video della User Experience (e correlati)
  3. Video Postazioni pubbliche aziendali
    Forse avrei dovuto farlo negli USA, chissà magari avrei la Pepsi Cola come cliente dal 2006…